Maui Jim

Maui Jim began in 1987 on Kaʻanapali Beach in Lahaina, inspired by the island’s vibrant beauty and intense sunlight. Recognising the need for sunglasses that could combat harsh glare and harmful UV rays without dulling colour, we developed our revolutionary PolarisedPlus2® lens technology—bringing the world to life in vivid detail.

From a small beachside business to a global brand, our collection has grown from just seven styles to over 125 polarised sunglasses and eyeglasses—all offering 100% protection from UVA and UVB rays, and unmatched visual clarity.