Privacy and cookies


This site uses non-essential cookies to evaluate site usage and help us create the best experience for our visitors.

Almost all websites use a data storage mechanism known as a Cookie, which is simply a small text files that stores data in visitors’ web browsers when they visit a site. They are used for a variety of purposes, such as tracking visitor statistics, system information, or for remembering what you had in your shopping basket in the case of an ecommerce site. The cookies set by our site are harmless. They do not personally identify you, except in the case of the cookies used by our login system, where user identification is integral and unavoidable.

This site uses Google Analytics, a web analytics service provided by Google, Inc. For this service, Google sends cookies (small text files) to your computer which can be used to evaluate the use of the website and produce activity based reports. No personal data is retained or accessed for any other use. Google stores the collected information on servers in the USA which may be transferred to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google.

Google Inc are members of the US Safe Harbor Scheme. This scheme allows the transfer of data from within the EEA to countries that are outside of the EEA without having to enter into a specific data transfer agreement. Companies that sign up to the scheme are deemed to provide adequate protection for personal data transmitted from Europe. You can read more information about Google Analytics here. Google has also created an opt-out plugin which is available here.

This site also uses StatCounter for visitor analysis purposes, and details of their service can be found here. The services requires the use of cookies, and StatCounter’s legal information and privacy policy can be found here.

Privacy Policy

The following statement explains our policy regarding any personal information we may collect from you:

This policy covers the use of personal information that Infinity Eyecare collects when you use this website. You may be asked to submit personal information about yourself (e.g. name and email address) in order to receive or use services on our website.

By providing us with your details, you enable Infinity Eyecare to provide you with any services you may select. Whenever you provide such personal information, we will treat that information in accordance with this policy. When using your personal information Infinity Eyecare will act in accordance with current legislation and aim to meet current Internet best practice.

When you supply any personal information to Infinity Eyecare we have legal obligations towards you in the way we use that data. We must collect the data in a manner that explains how we will use it (see notices on relevant pages that let you know why we may be requesting your data) and tell you if we want to pass the information on to anyone else.

Your information will be not be shared with or disclosed to anyone, except where we are obliged to do so by law. We will hold your personal information on our systems for as long as you use any service you have requested, and remove it in the event that the purpose has been met. We will ensure that all personal information supplied is held securely, in accordance with the Data Protection Act.

If you are aged 16 or under, please get your parent/guardian’s permission beforehand whenever you provide personal information to the Infinity Eyecare web site. Users without this consent are not permitted to provide us with personal information.

Website Disclaimer

The information contained in this website is for general information purposes only. The information is provided by Infinity Eyecare. Whilst we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website and its information, products, services and related graphics. Any reliance you place on such information is therefore strictly at your own risk.

In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits incurred as a result of, or in connection with, the use of this website.

This website may link to other websites. Infinity Eyecare has no control over the nature, content and availability of these sites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.

Every effort is made to keep the website up and running smoothly. However, Infinity Eyecare takes no responsibility for, and will not be liable for, the website being temporarily unavailable due to technical issues beyond its control.